Vice President, Media-Public Relations & Corporate Communications

Position Summary

NewYork-Presbyterian—one of the nation’s most comprehensive and integrated academic health systems—is seeking a strategic, visionary, and highly collaborative Vice President of Media/Public Relations & Corporate Communications. This leader will oversee enterprise-level reputation management, executive communications, and both external and internal communications, while closely coordinating with our academic medical school partners at Columbia University and Weill Cornell Medicine.

The Vice President will design and execute a comprehensive, proactive, and responsive communications strategy—spanning media relations, corporate and executive communications, storytelling, and issues/crisis management—to strengthen and protect NewYork-Presbyterian’s reputation locally, regionally, and nationally with the general public, government and healthcare communities. A core responsibility will be developing powerful narratives that advance the organization’s mission and highlight its leadership in patient-centered care, innovation, and medical excellence.

Serving as a trusted advisor to senior leaders, clinicians, and system executives, this individual will anticipate reputational opportunities and challenges, elevate NewYork-Presbyterian’s voice across key audiences, and ensure consistent, high‑quality communication across earned media and institutional channels. This role requires a seasoned communicator with exceptional judgment, operational discipline, and the ability to lead teams in a highly matrixed and mission-driven environment.

Essential  Job Duties

Strategic Leadership & Vision

• Develop and execute a comprehensive media, PR, and corporate communications strategy aligned with organizational priorities and brand positioning.
• Serve as a thought partner to the CMCO and senior leadership on issues related to reputation, visibility, and external positioning.
• Lead integrated communications planning across hospitals, service lines, academic partners, and system functions.

Media Relations & Reputation Management

• Oversee all earned media strategy: news, features, broadcast, digital, and long‑form storytelling.
• Build and maintain relationships with top-tier national, regional, local, and health/medical journalists.
• Advance proactive storytelling that showcases NYP’s clinical excellence, innovation, and patient outcomes.
• Guide and manage timely and strategic reactive responses, media inquiries, and institutional statements.
• Keeps abreast of developments within NewYork-Presbyterian and Medical Schools, with a special focus on research and clinical care.
• Oversees on-call system, in which staff is on-call on a rotating basis 365 days of the year.
• Arranges and provides media training for key internal spokespersons to ensure preparedness and consistency in messaging.
• Develops and implements systems for measuring and analyzing the scope and impact of the media relations function.

Corporate Communications

• Shape and partner across the institution to maintain the corporate narrative and enterprise messaging to employees.
• Develop and execute the ongoing executive communications strategy including routine and non-routine CEO and COO and other executive level communications to team members, including monthly memos, hospital performance updates, innovation spotlights, institutional news, speeches, messaging platforms, opinion pieces, and thought-leadership initiatives.
• Partner with the Corporate Secretary’s office as needed on the development of Board communications and presentations. 
• Direct management of the enterprise Infonet (internal digital site) and other targeted and broadscale communication platforms like email, screen savers, offline talking points, etc…to inform, engage and inspire employees.  
• Directly manage and/or partner to develop other internal employee communications related to organization updates, benefits, resources, events, rewards, training, and other HR communications; Continuously evolve and modern the process from concept to execution to ensure clear accountability, efficiency and high quality delivery.
• Partner with Marketing & Communication colleagues to ensure alignment between internal and external messaging.

Issues, Crisis & Risk Management

• Lead external crisis communications strategy and serve as primary communications leader during high‑sensitivity events.
• Develop protocols, scenarios, and training to ensure preparedness and alignment across the system.
• Provide leadership during business continuity planning and other pressure test events to ensure institutional preparedness. 
• Counsel senior executives on risk mitigation and reputational response.

Team Leadership

• Lead, mentor, and inspire a high-performing team of communication professionals, media strategists, and corporate communicators.
• Build an inclusive, collaborative team culture focused on excellence, agility, and continuous improvement.
• Manage relevant agency relationships, external vendors, and budgets, reporting and competitive tracking.
• Leads and/or participates in other special projects as assigned.

Partnership & Collaboration

• Build deep partnerships with clinical leaders, enterprise executives, hospital presidents, marketing and communications colleagues, legal, risk, and government/community affairs.
• Collaborate closely with Columbia University Irving Medical Center and Weill Cornell Medicine on joint communications efforts.
• Ensure communications strategies amplify system priorities such as patient experience, clinical programs, research achievements, and community impact.

Qualifications

Required (R), Preferred (P)

Education

Bachelor’s Degree (R)

Master’s degree (P)

Qualifications

• Bachelor’s degree in communications, journalism, public relations, marketing, or related field (R); advanced degree (P)
• 15+ years of progressive leadership in media relations, PR, corporate communications, or reputation management in large, complex organizations; healthcare or academic medicine experience valuable (P)
• Proven track record of securing high‑impact national media coverage and managing sensitive, high-stakes communications. (R)
• Deep experience leading crisis communications and advising and coaching executive leadership. (R)
• Exceptional writing, messaging, and storytelling capability. (R)
• Strong team leadership and talent development experience. (R)
• Ability to navigate a complex matrix environment with diplomacy and strategic judgment. (R)

Personal Attributes

• Strategic thinker with exceptional judgment.
• Highly collaborative, relationship-driven leader.
• Calm under pressure; adept at navigating ambiguity.
• Inclusive, empathetic leadership style.
• Passion for NYP’s mission of patient-centered care and community impact.

Join a healthcare system where employee engagement is at an all-time high. Here we foster a culture of respect, belonging, and inclusion. Enjoy comprehensive and competitive benefits that support you and your family in every aspect of life. Start your life-changing journey today.

Please note that all roles require on-site presence (variable by role). Therefore, all employees should live within a commutable distance to NYP.

NYP will not reimburse for travel expenses.

__________________

• 2024 “Great Place To Work Certified”
• 2024 “America’s Best Large Employers” – Forbes
• 2024 “Best Places to Work in IT” – Computerworld
• 2023 “Best Employers for Women” – Forbes
• 2023 “Workplace Well-being Platinum Winner” – Aetna
• 2023 “America’s Best-In-State Employers” – Forbes
• “Silver HCM Excellence Award for Learning & Development” – Brandon Hall Group

NewYork-Presbyterian Hospital is an equal opportunity employer.

Salary Range:

It all begins with you. Our amazing compensation packages start with competitive base pay and include recognition for your experience, education, and licensure. Then we add our amazing benefits, countless opportunities for personal and professional growth and a dynamic environment that embraces every person. Join our team and discover where amazing works.