Senior Marketing Manager - Strategic Initiatives

Experience a Mission-Driven Career

NewYork-Presbyterian is one of the nation’s most comprehensive academic health care delivery systems, dedicated to providing the highest quality, most compassionate care to patients in the New York metropolitan area and throughout the globe. In collaboration with two renowned medical schools, Weill Cornell Medicine and Columbia University College of Physicians & Surgeons, NewYork-Presbyterian is consistently recognized as a leader in medical education, ground-breaking research, and innovative, patient-centered clinical care.

Senior Marketing Manager - Strategic Initiatives

The Senior Marketing Manager will lead strategic initiatives and high-impact projects that enhance visibility, engagement, and operational effectiveness across the organization. This role blends strategy development, project leadership, and strategically leveraging content in digital channels, with opportunities to shape how we communicate and connect with key audiences. You will work closely with the Chief Marketing & Communications Officer and the full Marketing and Communications Management Team to fuel the organization’s 3–5 year strategic vision with a focus on improving operational efficiency, elevating cross-functional collaboration, and supporting organization transformation. You'll help to navigate ambiguity, translate complex briefs into actionable plans with clear recommendations on format, channel, and messaging.Additionally, drive forward a deeper understanding of AI, automation, identifying trends in content, improving discoverability and engagement through SEO, personalization, and emerging technologies.Familiarity with content project management, analytics platforms and digital marketing tools is critical to this role.

This is a full time day shift position working 4 days at our Corporate Office in mid-town Manhattan, and the ability for 1 day remote.

Preferred Criteria

• Familiarity with content development operations in digital channels, analytics platforms, and digital marketing tools

• Understanding of AI, automation, and emerging trends in content and technology

• Experience in healthcare, academic, or mission-driven organizations

Required Criteria

• Bachelor’s degree

• 8 years of experience in management consulting or strategic planning, with a strong foundation in operational execution and digital marketing

• Proven track record in project management, content program oversight, and cross-functional leadership, with a strong understanding of content channels, workflow coordination, and performance measurement

• Strong analytical skills and ability to translate data into strategic decisions

• Excellent communication and stakeholder engagement abilities

• Strong deck writing skills, with the ability to synthesize complex information into clear, compelling presentations for executive audiences

Join a healthcare system where employee engagement is at an all-time high. Here we foster a culture of respect, belonging, and inclusion. Enjoy comprehensive and competitive benefits that support you and your family in every aspect of life. Start your life-changing journey today.

Please note that all roles require on-site presence (variable by role). Therefore, all employees should live within a commutable distance to NYP.

NYP will not reimburse for travel expenses.

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• 2024 “Great Place To Work Certified”
• 2024 “America’s Best Large Employers” – Forbes
• 2024 “Best Places to Work in IT” – Computerworld
• 2023 “Best Employers for Women” – Forbes
• 2023 “Workplace Well-being Platinum Winner” – Aetna
• 2023 “America’s Best-In-State Employers” – Forbes
• “Silver HCM Excellence Award for Learning & Development” – Brandon Hall Group

NewYork-Presbyterian Hospital is an equal opportunity employer.

Salary Range:

It all begins with you. Our amazing compensation packages start with competitive base pay and include recognition for your experience, education, and licensure. Then we add our amazing benefits, countless opportunities for personal and professional growth and a dynamic environment that embraces every person. Join our team and discover where amazing works.